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Herb Weitzman

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October 2009
WEITZMAN,/CENCOR CELEBRATES 20 YEARS BY LOOKING
FORWARD
TEXAS—Twenty
years ago, Weitzman/Cencor opened its doors in the midst of the worst downturn
the Texas commercial market had ever seen. Against the odds, the company saw
double-digit growth right out of the gate. For example, in 1989, Weitzman
negotiated a total of 61 deals, and Cencor managed a portfolio of 3 million
square feet.
A year later, in 1990, Weitzman negotiated 595 deals during its first full year
of production, and Cencor’s portfolio had grown to 4.5 million square feet.
COMPANY
DEFIES THE ODDS
Now, 20 years later, Weitzman/Cencor again is defying the odds and experiencing
notable growth. During its 20 years, Weitzman/Cencor has been recognized as one
of Texas’ fastest-growing companies, as one of the most entrepreneurial
companies in real estate and with numerous “Best Deals” awards throughout
the state.
Why have we grown? Because property owners and investors understand
that it takes a company with Weitzman/Cencor’s proven track record to find
leasing and management success in a down market.
PROJECT LEASING PORTFOLIO CONTINUES TO GROW
Take our project leasing portfolio. During the first eight months of 2009,
owners and investors entrusted us with 75 new retail project leasing
assignments. Those properties, in Dallas, Fort Worth, Austin, Houston and San
Antonio, comprise a total of 3,104,900 square feet. As a result, we now serve as
project leasing agents for a retail portfolio totaling more than 44 million
square feet of retail in Texas.
As a property manager, Cencor is responsible for a retail portfolio of
more than 21 million square feet.
Cencor’s managed portfolio also continues to grow. In D/FW alone this year,
Cencor picked up new management assignments in Dallas, Frisco, Lewisville, Fort
Worth and Murphy.
“Our strategic approach gets results in any market, and our
project leasing agents and property managers are the best in the market. Owners
understand that,” said Herb Weitzman, Weitzman/Cencor Chairman and CEO.
From its start with a handful of employees and associates, Weitzman/Cencor now
operates with more than 240 people statewide, covering all areas of commercial
real estate. In addition to its retail focus, Weitzman operates with divisions
specializing in office and industrial properties, investment/income-producing
properties and land.
FOCUS ON TEXAS
From its beginning twenty years ago, Weitzman/Cencor has maintained a
focus on Texas commercial real estate. Despite client requests to expand
services to additional states, the company realized the value of controlled,
focused growth that played to its strengths and market knowledge.
“From the start, we said we would meet the market’s need for a
regional firm offering a high level of customer service with a focus on
relationships,” Weitzman said. “We determined we would only grow if we could
maintain the highest level of customer service and build strong relationships.
We built a culture that operates with this philosophy – we never had
the goal to be anything other than a company that provided excellent service. We
took care of our clients, and client success enabled the company to grow. The
company’s growth is a result of our customer service and client success, not
out of a plan for growth.”
Weitzman/Cencor offers a full-service, hybrid approach with complementary but
stand-alone services. The retail focus is on non-mall projects – neighborhood,
community, power, specialty, lifestyle and mixed-use properties.
GREAT PEOPLE MAKE THE COMPANY SUCCEED
“Above all, the company is only as good as our people,” said Marshall Mills,
president and chief operating officer. “We work hard to provide a work
environment that encourages growth and teamwork. We maintain programs and
year-round training designed to make every person take pride and ownership in
their work, whether they are a senior top producer or a new hire on the
administrative side. “Our people are the key to our success. If we have
strong, dedicated leadership and great people, we grow. If we don’t, the
growth just isn’t there.”
Of the fact that the company is celebrating its 20th anniversary
during an economic downturn, Weitzman said, “We were founded in a down market,
the worst our state has ever seen. But because of that, we understand how the
bottom of a cycle can often offer as many opportunities for our clients as an up
market.”
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